(完整版)宁德市农村电子商务市场分析(原文).doc

宁德市农村电子商务市场分析

摘 要

宁德市是农业大县，2012 年以来宁德农村电子商务市场发展迅速，大黄鱼、食

用菌、茶叶、水果、对虾等农产品乘着电子商务的快车远销全国。经过实践试水，宁

德市农村电子商务的发展仍存在一些诸如网络基础设施建设不完备、冷链物流配送存

在短板、农业标准化和品牌水平不高，电商人才缺乏等难题制约了发展。本文通过研

究分析宁德市农村电子商务现状，找出制约其发展的主要因素，根据实际情况有针对

性的提出宁德农村电子商务的发展建议。

关键词：农村电子商务；农产品流通；农业信息化

practice test, the development of rural e-commerce in Ningde City, there are still some

such as the network infrastructure is not complete, cold chain logistics distribution

problems of short board, agricultural standardization and brand level is not high, the lack

of rural e-commerce talents, limited its development. In this paper, through the analysis of

the status quo of e-commerce in rural areas of Ningde, to find out the main factors

restricting its development, according to the actual situation of the targeted development of

Ningde rural e-commerce recommendations.

Key Words: Rural e-commerce; circulation of agricultural products

目 录

摘 要..................................................................I

2.产业化龙头企业电子商务相对领先，起步较早.......................5

3.农民专业合作社示范社电子商务初具规模...........................5

（二）宁德农村电子商务发展存在问题 ..................................6

1.网络基础设施建设不完备.........................................6

2.交易主体对农村电子商务认识不足.................................6

3.宁德农业标准化和品牌化程度不高.................................7

4.农村电子商务人才缺乏...........................................7

三、推进宁德农村电子商务发展的对策......................................8

（一）加强网络基础设施建设 ..........................................8

（二）提高交易主体对电子商务的认识 ..................................9

致谢...................................................................13